Cinchcast Releases White Paper on effective B2B content marketing strategies

New York, NY (PRWeb) November 10, 2011

Cinchcast, a company that solutions to businesses to create, share, measure and monetize audio content , today announced a new white paper as part of its Marketing series, entitled “Supercharge your B2B content marketing efforts with interactive audio.”

According to a recent report from the Marketing Content Institute, nine of the 10 organizations leverage content of their overall marketing B2B marketing goals. The widespread acceptance of this approach is driven by the fact that engaging, high-value content has proven to be one of the most effective ways to present and potential customers.

creating compelling, timely content scale ongoing content marketing strategies to support one of the biggest ongoing challenges B2B marketers face.

One of the most effective and often overlooked strategy is audio content. A web-based technology, such as Cinchcast’s cloud-based audio publishing and management platform simplifies the audio content creation and distribution process and offers a clear path for companies to reach and engagement to increase.

Cinchcast’s new white paper highlights four ways B2B marketers can leverage online content to the audio content to enhance marketing efforts while saving time and reducing content creation.

Readers will learn how to:

Creates authentic customer stories
Effective turn the company’s executives and experts to content creators
Optimize the online and offline strategy case
Turn existing text content in a mobile, on-demand content

Download the full article here:

http://go.cinchcast.com/CinchcastWhitePaperCM101.html

About

Cinchcast

Cinchcast was developed to provide businesses with a simple and powerful solution original audio content produced and distributed. Headquartered in New York City, Cinchcast forces audio content strategies for companies such as United Business Media, Business Visa, SAP and Sears, and the technology behind blog talk radio. For more information, please visit http://www.cinchcast.com

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Ohio Internet Marketing & social media research firm Releases White Paper on the state of social media in health care

Columbus, Ohio (PRWeb) 2 November 2011

Visione Online Research, a social media intelligence and planning solutions and a division of the webbed Marketing, the 2011 White Paper delivered on health social media study

“It is a social media study of the top 25 health systems in the U.S., based on the number of employees,” said Lindsey Grant, research analyst, said. “The study highlights online conversations and channels as it relates to the use of social media.”

healthcare social media study factual and consistent to keep it focused only on health and not individual hospitals. It provides the criteria for other health systems in the volume of the conversation around a system of health care, the highest online channels for conversations, tone of the talks, top topics of conversation, networking and social media engagement

Among the studies above findings were as follows:

Eight of the 25 health systems do not have an official social media presence
Six of the 25 health care systems has a mobile
Conversations take on each of the health – whether they have an official presence or

Social media has become a core component of a modern organization’s overall marketing strategy and business plan – especially in the healthcare industry. Many complex organizations remains uncertain is how to effectively use social media to real business decisions and a coherent online presence for their brand building. And more importantly, many organizations, and health care, are not aware of the online conversations that take place every day on their industry, brand, products or services. Not paying attention to these conversations take any business at a disadvantage when trying to create a digital strategy and content to effectively engage their audiences develop

“Visione Research Online is intended to help organizations understand how the social media conversation interpret data. Marketing and communications plans are developed from this data to ensure that the strategies laid out the most efficient achievement of the right audiences, “said Amy Marshall, COO of Marketing and webbed head Visione services

With healthcare social media study, a Webinar presentation and slideshow is available free of charge. This health study showcases the current state of social media for complex health care

For more information about the study or Visione Online research services, follow them on Twitter, call 614-291-8456, ext 242 or e-mail visione (at) webbedmarketing (dot) com.

Visione Online Research

Visione Online Research, a division of the webbed Marketing, formed as a result of organizations’ needs to understand and analyze data on social media. Visione help clients effective communication strategies and the right to reach audiences online.

In August 2011, webbed Marketing acquired by Fathom online marketing – one of the top 25 search firms in the country. These include online research Visione entity. Fathom’s large customer base, presence and analytical service offerings will grow Visione research offerings that allow us to even deeper analysis toolset.

webbed About Marketing

webbed Marketing is a division of Fathom online marketing. This is a team of experts in the field of internet marketing. Their goal is to grow businesses through the application of Internet resources. The firm specializes in search engine optimization and marketing, as well as viral marketing, word of mouth, Buzz measurement and social media strategies. Visit http://www.webbedmarketing.com for more information

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© Copyright 1997 -
Vocus PRW Holdings, LLC.
Vocus, PRWeb and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC

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